For a bigger world in square format

 Larger selfies
 Let your personality shine with Selfie mode (activated by a simple lens rotation) and the selfie mirror. Perfectly positioned next to the retractable lens, the mirror allows for perfect framing, and the square format provides a larger canvas for even more fun group selfies.

 The power of the car
 Never miss a moment. And never compromise on quality. The SQ1's built-in sensors automatically calculate the brightness of your environment and adjust the shutter speed accordingly.

 Stylish enough to shine
 Available in Terracotta Orange, Glacier Blue, or Chalk White, the SQ1 is the perfect instant companion. With colors to suit every style, a trendy angular look, and rounded textured handles for improved ergonomics, this little gem is ready to shine wherever you go.

 Seize the moment
 This SQ1 is so practical you'll want to have it with you all the time. You'll be taking great shots in no time and will never miss a photo opportunity again.

 It's time to play.
 Think outside the box and unleash your creativity. Featuring the same high-end printing technology as all Fujifilm products, our iconic bordered SQUARE film is every perfectionist's dream.