Capture your true personality.

 Style & Smile. With the INSTAX SQUARE SQ40, live in the moment. Switch the lens to Selfie Mode, then flip the camera around to frame yourself in the selfie mirror, and you're ready to capture your true personality. Because let's face it, sometimes it's nice to be the center of attention.

 Remarkably easy
 It's all in the twist. Turn to turn on. Turn to activate Selfie Mode. Turn to turn off. Nothing complicated, nothing that prevents you from taking the picture before the moment is over. The INSTAX SQUARE SQ40 is extremely versatile and always ready for all your creative activities.

 Always in the right lighting, you see?
 Beautifully exposed square prints, every time. Even the most discerning eye won't find fault with the SQ40. Thanks to automatic exposure, you can unleash your creativity. Simply point and click, and the SQUARE SQ40 does the rest.

 Classic design. A timeless look.
 Designed for the boldest among us, the INSTAX SQUARE SQ40's square silhouette and classic black finish complement any look. In fact, with its sophisticated textured finish and analog photography print, we can even say it will highlight your unique style.

 Movie SQUARE It's time to play.
 Step off the beaten path and unleash your creativity. Featuring the same premium printing technology as all Fujifilm products, our iconic bordered SQUARE film is a perfectionist's dream. *INSTAX film sold separately. Discover our films